Trails reads your Search Console, Google Analytics and what AI assistants say about your brand. It finds the searches you’re close to winning, writes the pages that move you up, and shows you, piece by piece, what changed.
Your Google data, the answers AI gives about you, and the content that changes both, in one workspace with one queue of next moves.
See who ChatGPT, Claude, Gemini and Perplexity recommend for your buyers' questions, and what they say about you.
↗The searches you already sit on page one or two for, from your own Search Console. Pick them, and Trails works on those first.
↗Briefs and drafts in your voice, an index check and links from your strongest pages, then each piece’s before and after on Google.
↗Most sites already show up on page one or two for searches they’ve never worked on. Trails finds them in your own Search Console, does the work to move them up, and shows you what each page actually did.
Searches where you already sit at positions 4 to 20, straight from your Search Console. Tick the ones you want. Those get worked on first.
A brief and a draft in your voice. Once you publish, Trails checks that Google has indexed the page and tells you which of your strongest pages should link to it, with the sentence to paste.
Every piece, compared on Google’s own numbers: the 28 days before you published it against the last 28. No forecasts, no guesses.
Marketing is already a hundred moving pieces. Trails brings AI visibility, Search Console, Google Analytics and content into one place. Every number is your own, measured in the same window, so you spend less time stitching reports together and more time making smart moves.
Choose the topics you want to win.
A theme worth your attentionStrong search interest. Build a focused campaign around these queries.
↗Prompts with the most room to improve
See the questions where AI mentions your competitors but leaves you out. Trails surfaces the gaps, shows how often you appear, and helps turn the best opportunities into useful content drafts.
No blind content sprints.Use actual visibility and search signals to choose what deserves your effort.
Switch on a weekly AI visibility scan, a content agent that prepares briefs and drafts, and community scans. Agents do the legwork between your visits; you review what they find and decide what moves forward.
See Trails in action ↗Example schedule · Weekly
See what AI says, understand why it says it, and leave with a short list of moves worth making. Trails connects the dots between visibility, search, and the content you already own.
Meet your new trail guide ↗From the first search question to the next campaign, Trails brings the signals, research, and work together.
Who AI recommends for your buyers’ questions, and the exact words it uses about you.
Explore AI visibility ↗Search Console and Google Analytics joined page by page, ranked by what each page is missing.
Explore the growth plan ↗Briefs, topic plans and drafts built from real searches, with your facts and voice in them.
Explore the content studio ↗Themes, keyword research and rankings, with competitors and backlinks alongside.
Explore search intelligence ↗Public conversations that show what people ask, need and recommend in your category.
Explore community signals ↗Weekly scans and drafts that run between your visits and wait for your review.
Explore agents & workflows ↗For new brands: the basics that make a site readable by Google and AI, generated for you.
Explore the launch plan ↗Connecting Google is optional. If you choose to, Trails asks for read-only access and uses it only to power your brand’s dashboards and plans:
When you ask Trails to write something from this data, like a brief or a draft, it goes only to AI providers whose terms prohibit training on it. Trails never changes anything in your Google accounts, never sells your data, and never uses it to train AI models. Disconnect at any time. How we handle Google data ↗
YOUR BRAND HAS A STORY OUT THERE
Start with a clearer picture of how the world’s AI sees you.
Get started with Trails ↗