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COMMUNITY SIGNALS

Be there when buyers
ask for advice.

AI assistants learn from public conversations. Trails finds the threads on Reddit, Hacker News and YouTube where people ask what to buy in your category, mention you, or praise a competitor.

Find my conversations See how it works
  • Reddit, Hacker News and YouTube
  • Brand and competitor mentions
  • Nothing is posted for you
Community · this weekLedgerly ⌄
▲214
Reddit · r/freelance

What do you all use for invoicing and taxes?

Asks for a recommendation
▲132
Reddit · r/tax

How do I track quarterly estimates as a freelancer?

A question to answer
▲58
Reddit · r/smallbusiness

Is TallyPro worth it for a one-person shop?

Names a competitor
▲41
YouTube · comment

Switched from Booksy to Ledgerly, never looked back

Mentions you
Example data · illustrative view

The conversations that shape AI answers happen without you.

Without Trails

  • Threads asking for recommendations you never see
  • Competitors mentioned again and again
  • Hours lost scrolling forums for something useful

With Trails

  • Fresh threads where buyers ask for help
  • Every mention of you and your rivals in one place
  • The questions people ask, ready to answer on your site

How it works

Three steps. Then it keeps going.

  1. 1

    Tell Trails your category

    Your brand, competitors and topics. Trails builds the searches.

  2. 2

    It scans public conversations

    Reddit, Hacker News and YouTube, on the schedule you choose.

  3. 3

    Join in, or write about it

    Reply where it helps, and turn recurring questions into content.

THE FEED

Only the threads worth your time.

Filter by what the thread is: someone asking for a recommendation, a mention of your brand, or a competitor being discussed.

Find my conversations
  • Reddit · r/freelanceWhat do you all use for invoicing and taxes?
    Asks for a recommendation214 upvotes · 88 comments
  • YouTube · commentSwitched from Booksy to Ledgerly, never looked back
    Mentions you41 likes
  • Reddit · r/smallbusinessIs TallyPro worth it for a one-person shop?
    Names a competitor58 upvotes · 33 comments
  • Hacker News · Ask HNAccounting tools for solo founders?
    Asks for a recommendation96 points · 71 comments
  • Reddit · r/AccountingBooksy raised prices again, alternatives?
    Names a competitor143 upvotes · 120 comments

Example data for a fictional brand

Questions

Before you start

The quickest answer is your own brand. Try it on yours: setup takes a few minutes.

Does Trails post or reply for me?

No. It finds the conversations. You decide whether and how to join in.

Which sources are covered?

Reddit, Hacker News and YouTube today.

Why does this matter for AI?

AI assistants often cite community discussions. Being part of them, and answering the same questions on your site, helps you get mentioned.

How often does it scan?

Weekly with automations on, or whenever you run a scan yourself.

Hear what your buyers are asking.

Add your brand and see this week's threads.

Find my conversations See pricing

Works even better with

Agents & workflowsWeekly scans and drafts, waiting for your review.Launch planGet a new brand findable from week one.AI visibilitySee who AI recommends, and what it says about you.