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SEARCH INTELLIGENCE

Pick the searches
you can win next.

Trails shows the searches you already sit on page one or two for, straight from your Search Console, next to new keywords with real demand. Pick the ones you want, and everything Trails writes goes after those first.

Find my close searches See how it works
  • Start from searches you already show up for
  • You choose, Trails does the work
  • Built on your own Search Console
Search themesLedgerly ⌄
Invoicing3 keywords
Freelance taxes3 keywords
Comparisons3 keywords
freelance invoice templateinvoice generatorhow to invoice a clientquarterly tax freelancerself employed tax calculatorestimated tax paymentsbooksy alternativeledgerly vs tallyprobest accounting app

Your searches, as Search Console sees them.

Example data · illustrative view

Keyword lists are long. Plans are short.

Without Trails

  • Thousands of keywords and no priorities
  • Rank tracking in one tool, competitors in another
  • No idea which topics you could actually win

With Trails

  • The searches you're closest to winning, at the top
  • One list you commit to, worked on first
  • Rankings, SERPs and competitor gaps side by side

How it works

Three steps. Then it keeps going.

  1. 1

    See what you're close on

    Searches where you already rank 4 to 20, with their impressions and the page Google shows, from your own Search Console.

  2. 2

    Pick what to go after

    Tick the searches you want, or research new themes with real monthly volumes and difficulty.

  3. 3

    Trails works your list first

    Your picks get briefs and drafts before anything else, and Home shows how each published piece moved.

RANK TRACKING

Watch a theme climb, keyword by keyword.

Each theme keeps its keywords, positions and the pages that rank for them together, so you see a topic move, not just a number.

Find my close searches
KeywordLast 5 weeksNowChange
freelance invoice template#7↑ 11
invoice generator#14↑ 10
how to invoice a client#5↑ 7

Example data for a fictional brand

Questions

Before you start

The quickest answer is your own brand. Try it on yours: setup takes a few minutes.

Which searches can I win fastest?

Usually the ones you already rank 4 to 20 for: Google already shows a page of yours, so improving it beats starting from zero. Trails lists them from your Search Console so you can pick.

Do I need an SEO tool already?

No. Trails starts from your own Search Console data and adds research and tracking on top.

What is a theme?

A group of searches one page or section of your site can serve. Themes are how you decide what to write next.

Can I see competitors?

Yes: their keyword gaps against you, who shows up in search results for your themes, and backlink comparisons.

How is this different from the growth plan?

The growth plan ranks quick wins on pages you already have. Search intelligence helps you choose new topics to build.

Know which searches you can win.

Connect Search Console and see the ones you're close on.

Find my close searches See pricing

Works even better with

Community signalsListen to conversations in your category.Agents & workflowsWeekly scans and drafts, waiting for your review.Launch planGet a new brand findable from week one.