FOR BRANDS JUST STARTING OUT

New brand?
Get found in week one.

No traffic, no marketing team, no idea where to start? Answer a few questions and Trails builds your plan. When you get to each step, it prepares the files, copy and articles for you. You just review and ship.

  • No marketing experience needed
  • Steps for Shopify, WordPress, Wix and more
  • Nothing publishes without you
Launch plan · week 1Ledgerly ⌄
0%week 1
  • Set up Google Tag Manager
  • Connect Google Analytics
  • Connect Search Console
  • Add Organization schema
  • Publish llms.txt
  • Publish your first article
Example data · illustrative view

Launching is lonely when nobody can find you.

Without Trails

  • Endless advice and no clear first step
  • Tracking tools you never set up
  • A site Google and AI can't properly read

With Trails

  • A short plan in the right order, paced to your week
  • Analytics, Search Console and Clarity set up first
  • Schema, llms.txt and pages written for you

How it works

Three steps. Then it keeps going.

  1. 1

    Answer a few questions

    What you sell, who it's for, your competitors and your goal. About five minutes.

  2. 2

    Trails builds your plan

    It checks your site, reads your competitors and orders every step for your goal.

  3. 3

    Ship one step at a time

    Ask for the files, copy or article a step needs. Copy, paste, publish, done.

YOUR FIRST MONTH

Five phases, from invisible to findable.

Every task says why it matters, how long it takes and how to do it on your platform. Trails ticks it off when it sees the change on your site.

Start my launch plan
  • Set up Google Tag Manager20 minSteps for your platform
  • Connect Google Analytics20 minSteps for your platform
  • Connect Search Console20 minVerified automatically
  • Install Microsoft Clarity15 minVerified automatically

Example plan · yours is ordered for your goal and paced to your week

Questions

Before you start

The quickest answer is your own brand. Try it on yours: setup takes a few minutes.

I know nothing about marketing. Is that OK?

That's who it's for. Every step explains why it matters in plain words and how to do it on your website platform.

Do I need a developer?

No. If someone else manages your site, Trails gives you a ready-made note to send them.

What happens when I start getting traffic?

Switch to growth mode. Your history stays, and Trails starts working from your real search data.

Does it work for local businesses?

Yes. Local businesses get local steps such as a Google Business Profile and local directories.

Your launch plan is five minutes away.

Answer a few questions and get your first week's tasks.